{"product_id":"amika-big-hit-volumizing-shampoo","title":"Amika Big Hit Volumizing Shampoo","description":"\u003ch3\u003eAmika Big Hit volumizing shampoo: lightweight volume for fine to medium hair\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is for fine to medium hair, types 1 to 3a, that falls flat. It is the first step of a wash routine with \u003ca href=\"\/products\/amika-big-hit-volumizing-conditioner\"\u003eAmika Big Hit Volumizing Conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIt is vegan certified and color safe, and no silicone appears on its ingredient list.\u003c\/p\u003e\n\u003ch4\u003eWhat the brand says it does\u003c\/h4\u003e\n\u003cp\u003eIts product page describes a volumizing shampoo with weightless moisture that boosts volume instantly. In its testing, it reports:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eInstant volume that lasts all day, based on a professional evaluation of 32 subjects\u003c\/li\u003e\n\u003cli\u003e2.3x more volume, tested with the shampoo and conditioner used together as a system\u003c\/li\u003e\n\u003cli\u003e91% said their volume lasted for 24 hours, in a 7-day consumer study of 32 participants using the shampoo and conditioner\u003c\/li\u003e\n\u003cli\u003e98% said they had instant volume, in a 2-week consumer study of 56 participants using the shampoo, conditioner and Rising Star spray\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eOn the ingredients behind it:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine:\u003c\/strong\u003e helps energize limp hair and promote sebum elimination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e adds and retains moisture in strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea buckthorn:\u003c\/strong\u003e loaded with vitamins C and A, the fatty acid omega 7 and antioxidants.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eHydro Rush, The Kure and Normcore care sit on \u003ca href=\"\/collections\/amika\"\u003ethe Amika shelf at Nava, Big Hit to Bust Your Brass\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eProduct specification\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border-left: 3px solid #fa0165; font-size: 15px; line-height: 1.5; margin: 16px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; width: 46%; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003e9.2 oz (275 ml); 33.8 oz (1 l)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eSulfate-free volumizing shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eNamed ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eCaffeine; glycerin; sea buckthorn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eFine to medium hair, types 1 to 3a\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eWhen to use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eOn wet hair, then rinse; follow with the Big Hit conditioner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eStudy basis\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003e2.3x more volume tested with the shampoo and conditioner used together as a system\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSilicones\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eNone on the ingredient list\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600;\"\u003e\u003cstrong\u003eFree from\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a;\"\u003eLabelled sulfate, paraben, phthalate and mineral oil free; vegan certified; color safe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eHow to use it\u003c\/h4\u003e\n\u003cp\u003eMassage through wet hair, then rinse. Follow with the Big Hit conditioner. Avoid contact with eyes.\u003c\/p\u003e\n\u003cp\u003eTo finish dry hair, its product page pairs it with \u003ca href=\"\/products\/amika-rising-star-volumizing-finishing-spray-185-ml\"\u003ethe Rising Star root-lift finishing spray\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eBefore you buy\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does it smell like?\u003c\/strong\u003e Fragrance is on the ingredient list. The scent shown on its product page is the brand's signature blend: apricot, lily of the valley, sandalwood, pink grapefruit and vanilla.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain sulfates?\u003c\/strong\u003e It is labelled sulfate free; its first cleanser is sodium C14-16 olefin sulfonate, a sulfonate rather than a sulfate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the ingredient list change?\u003c\/strong\u003e It can. To confirm the formula suits you, check the list printed on your bottle.\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"9.2 Oz","offer_id":56838407881076,"sku":"840117812079","price":29.0,"currency_code":"USD","in_stock":true},{"title":"33.8 Oz","offer_id":56838407913844,"sku":"840117812093","price":77.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/4884\/5428\/files\/amika-big-hit-volumizing-shampoo-9-2-oz.jpg?v=1794603689","url":"https:\/\/sassycassielogos.myshopify.com\/products\/amika-big-hit-volumizing-shampoo","provider":"Sassy Cassie’s Collection","version":"1.0","type":"link"}